![]() ![]() ![]() Sales of toys based on the Minions characters are big business, he says. Byrne adds, and that has helped the Minions become a huge marketing force. They are funny and cute, and they have a mischievous energy to them. “It was natural that kids related to them,” Mr. Besides Agnes – one of the main Despicable Me characters who is known for her love of unicorns – the Minions are supposed to be that heart-based character that people, especially kids, love. “I think the characters were designed to be appealing,” he says in a phone interview. 6 committee helped shore it up?Īnother part of the Minions’ commercial success is their bubbly, comical personality and appearance, says Chris Byrne, content director for toy review website TTPM. Even Chiquita Bananas got on board with promotion the sidekicks – Minions sung a song called Banana to promote "Despicable Me 2." “Dozens of brands worldwide have jumped on the yellow bandwagon,” Jeff Gomez, chief executive officer of Starlight Runner, a film marketing company, told Bloomberg. Bloomberg reported that Universal's parent company, Comcast, and its partners spent a combined $593 million publicizing the film, with less than half of the money going toward traditional TV and print ads. Promotional tie-ins featuring Minions are everywhere, from McDonald’s Happy Meals to search results pages and General Mills cereal, to name a few. So, how were these bumbling sidekicks were able to attract so many moviegoers? For one, the aggressive marketing campaign Universal Pictures did for the prequel clearly paid off. DreamWorks' "Madagascar" spinoff of the mischievous, crafty penguins made nearly $25.5 million in its first weekend in 2014. Puss, the suave orange cat from the Shrek franchise, starred in the spin-off "Puss in Boots" in 2011, but that movie only brought in $34 million during its opening weekend. In the first two "Despicable Me" films, the Minions weren't the stars they acted as assistants to villain Gru, voiced by Steve Carell. Their success in carrying a film comes in spite of a historically tough road for beloved sidekicks from hit franchises when they strike out on their own. ![]() ![]() While the total does not account for inflation, "Minions" is just the fourth animated film to make more than $100 million in its opening weekend, and it earned more than "Toy Story 3" ($110.3 million) and "Shrek 2" ($108 million) did in their opening weekends. We recommend the following articles: what are the names of Monsters High characters and What are the names of the Disney Princesses.Minions may just seem like a bunch of yellow, gibberish-speaking sidekicks who always get themselves into trouble, but they have proved that they wield money-making power: Their first starring vehicle, the "Despicable Me" prequel "Minions" brought in an estimated $115.2 million this weekend – the second-biggest animated opening of all time. Now that you know the name of the protagonists in the Minions, you may be interested in knowing the names of other, cool characters. Herb Overkill: The husband and ally of Scarlett is also his wife's deputy, in charge of keeping the Minions in check and 'taking care of them' if they do not carry out their task.This task will be full challenges, adventures and, of course, lots of laughs. To win her approval, the Minions must help her steal Queen Elizabeth's crown failing this, she will kill them. Scarlet Overkill is the first villain woman in history is truly wicked.In the latest film, there are other characters that accompany them in their adventures: However, these are not the only protagonists in the life of these yellow creatures. Nefario and of course Margo, Edith and Agnes. If you're a fan of these characters, you're bound to know Gru, Dr. ![]()
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